Tips From App Development Companies For Pre-Launch Promotion

A pre-launch marketing strategy is not something exclusive to the app industry. Food, education, etc. begin promoting their products and services before launching them to create interest among their target audiences. A pre-launch strategy is especially important for app developers who have to compete with over five million apps on the Play Store and App Store combined. The key is to start as early as possible so that there’s enough buzz about your product when you launch it, but not too early. You first need to research your market to understand who you are serving, how your app should solve their problems, who your competitors are, what’s your USP, etc. You may need to partner with digital marketers and web design companies in NJ for this strategy to work.

How To Promote App Before Launching

Define Your Target Audience

You need to determine who your target audience is because they must be at the center of everything that you do. Identifying them will play an important role in your app’s UI/UX design and your marketing strategy. You must also identify the issues they face when using apps similar to yours and ensure that your application offers a solution for them.

Create A Website/Landing Page

A website can act as a hub for an app developer’s pre-launch marketing strategies. It will help you inform potential users about what your application does and how they can use it. It can also act as the base for your digital marketing techniques like search engine optimization, PPC, content marketing, etc. You can consult web design companies in NJ about how to create a website for your application. If you already have a company website, then consult them to create landing pages and/or webpages instead. Once you launch the app, you can add app store buttons to help users download it.

Start Early

With more than 5 million apps on the Play Store and App Store combined, it’s hard for just one to grab the attention of users. You can overcome this problem by launching your promotion strategy during the early phases of development, preferably after you decide on a brand name/logo and features. This will help you build a huge interest in your product until the launch date and will result in a large number of downloads during the first week.

Study Your Competitors

App development companies in NJ learn a lot about the market they serve by studying their direct competitors and so can you. Study the strengths and weaknesses of your competitor’s promotion strategies when building yours. Understand what your target audience likes about their apps and what they don’t so that you can implement those features in yours and offer your customers a USP.

Call For Beta Testers

Beta testers can provide insights about your app before launch and help you tweak it. They also help you generate good word of mouth before launch, adding to the hype around your app. You can find beta testers through websites and social media.

Plan Your Release Date Carefully

Any day might seem like a good day to launch an application but if you want yours to generate buzz and start seeing downloads on day one, then you need to plan your release date carefully. One major concern that app development companies in NYC have when deciding a launch date is whether the date clashes with the launch dates of other apps or not. Any clashes might lead to the number of downloads getting split in the other app’s favor. You need to consider these factors when deciding your launch date.

Develop Content

Content marketing can help you engage with your niche audience, promote your application and establish your brand as a market leader. You can use blogs to generate backlinks to your website, vlogs to promote your brand and podcasts to reach a wide audience.

Start SMM Campaign

Social media offers you the chance to create hype about your application among your niche audience. You don’t have to create an account on every platform in existence, just the ones that your users are likely to engage with you on. Make sure that the platforms match your brand’s tone. You can consult social media companies in NYC to develop your social media marketing strategy.

Engage Continuously

Many developers engage with their audience once before launch and then at launch, doing this will fizzle out whatever interest you generate. Once you launch your campaign, you need to engage with your audience at regular intervals to maintain their interest.

Partner With Influencers

Influencers are like your online celebrities, many people turn to them for opinions before deciding which app to download. You may need to partner with social media companies in NYC to identify which influencer can help you reach your niche audience and partner with them. You can partner with them by sponsoring their content in exchange for promotion or by asking them to beta test your app and asking for reviews.