Responsive Website vs Mobile App: What To Develop?

‘A responsive website that works on multiple devices or an app for ever-increasing smartphone users?’ Every start-up asks themselves this question, usually during the initial phases of their growth. Most experts recommend developing both if possible but considering the costs, you may need to choose between an app developer and a web design agency. You should consider the following factors to decide what you want to invest in:

When To Go For App Development?

1/ If You Need To Access Phone’s Features

While it’s possible to use smartphone features like GPS or camera on browsers through progressive web apps, only a native app can use phone features to its optimum level. A mobile app is integrated into the phone’s OS due to which it can offer you an optimum UX. 

2/ If Your User Needs To Use Some Features Offline

You always need an internet connection to access a website. If you want to offer your users features that they can use offline, then you should go for mobile app development in Delhi. These features could include downloading movies, downloading maps, typing emails, editing photographs, etc.

3/ If Your User Uses Your Services Frequently

If your users need to use your services frequently, then it makes sense to offer them an app that can make your services easier to access. People need to go through multiple steps to access a website like opening the browser, going to the link and logging in. An app allows them to access your services with one tap.

4/ If You Have Enough Budget For App Development

App development requires a lot of time, resources and efforts to give you the best application possible. You need at least 10k dollars or more to get the best ROI.

5/ If Your Competitors Have An App

If your direct competitors are successfully engaging with your target market through their app, then you should take a lesson and build an app to avoid getting left behind.

6/ If You Want Better Speed

An app loads faster than a website because the former’s data is located in the device while the latter downloads data from the server.

When To Go For Web Designing?

1/ If You Want To Reach More Users

You can reach more people through a website than an app because most people refer to a browser when searching for new products and services. They usually browse app stores only when they search for new apps.

2/ If You Need To Make Updates Often

If you think that you’ll need to make frequent updates to your services, then you should build a website first because a web design agency can update your site without requiring users to download anything. In contrast, users have to update the whole app every time you make some updates, which costs data and frustrates them.

3/ If You Don’t Have Enough Budget For App Development

While web designing is also a time-consuming process if done properly, it doesn’t take as much time and effort as app development does. So, it’s generally more affordable than app development. If you are low on budget, then you can either wait until you have enough budget or build a website first.

4/ If You Want To Implement Digital Marketing Strategies

When it comes to digital marketing, you have more options with a website than an application. E.g. you can’t use SEO or PPC to promote your app unless you have a website.

What To Build First?

If you have enough budget to create both, you should first approach a web design agency to create a website to establish your online presence, then create an app to build brand loyalty. But if your business model revolves around your app, you could build an app first and then a web app or a website. You can use the web app to make some app features available to non-app users and the website to promote your app.