Promoting Web Development Services Through Print Marketing

As a web developer, you might turn to internet marketing to promote your business. After all, it’s closer to your business field, affordable and can help you narrowcast your brand to your target audience. But the problem with relying entirely on online marketing is that every developer is using it to promote their brand, which may make it harder for you to stand out. So you may need other means to stand apart from other developers, which is where printing services in Denver CO come in. Print marketing is a tried and tested promotion tool that adds a sense of tangibility and credibility to your business. In terms of creativity, there’s a lot that you can do with it.

Print Marketing Tips For Web Developers

Keep Design Simple

One thing both web and print design have in common is the need to keep things as simple as possible. Adding too many effects, graphics, etc. might draw the reader’s attention away from the main message that you are trying to convey. Stick to minimalism, especially if you are designing the materials yourself.

Signs

No matter what type of business you run, it’s always a good idea to use some signboards to make it easier for potential clients and employees to find it. You can consult printing services in Denver CO to create good signage that matches your brand personality. The signage should be visible, legible and simple. Choose fonts, colors and graphics you will add to the signage carefully.

Create Business Cards

A business card acts as a physical connection between you and your client. Even though people interested can save your number on their phones, many choose to receive a business card. You can hand them out during pitch meetings, events, expos, trade shows, etc. Their design can help you make a good impression with potential customers.

Advertise On Niche Publications

While mainstreams newspapers and magazines are either going online or shutting down, many niche magazines and newsletters are doing well. It’s because niche publications talk about the reader’s topic of interest in more detail than a blog does. If you do web development in Denver for a specific set of clients, then you can advertise on publications that cater to your niche. It’s quite similar to how you narrowcast your ads online to a specific group of people. It’s also more effective than publishing ads on mainstream publications or broadcasting them on TV because the people who read the ads on niche publications might be interested in your services.

Take Test Prints

Your designs may look good on screen but may see a bit off when you print them. It’s a common issue with print assets due to a difference in color palette or errors in margins. You should ask the printing company to show you a few samples of the brochures, pamphlets, etc. to see what they look like in real life before giving the nod to print the complete batch. 

Digitize Your Promotional Kit

You can add a digital touch to your brochures and flyers by adding your URL and/or QR code to your ad copy to lead readers directly to your website. This will make it easier for prospective clients to learn more about your company before approaching you for a deal.

Distribute Flyers And Brochures

Flyers and brochures can help you summarize how your web development in Denver can help your prospective clients to convince them to convert. You just need to think about where you are distributing them to ensure that they reach people who might be interested in them. E.g. you might distribute flyers at a tech fair or a startup convention where you might find business owners looking to set up their website. You can also hand out brochures to prospective clients after consultation or a pitch meeting. Do not stuff too much information into them because many people will just skim through them before either throwing them or keeping them for later reading. Keep the text short and simple and use images to convey your message.