The Steps Involved In Redesigning Your Old Website

You may need to redesign your website if you haven’t updated your web design since the 2000s, your site isn’t generating leads, is generating wrong leads or simply doesn’t match your current brand image. Regardless of your reasons, you may need the help of a professional web design company because web redesigning is a huge project regardless of your organization’s size and you need to invest properly to get good results.

Steps For Website Redesign

Auditing Current Website

Before you begin the redesigning process, you need to find out what you need to change and what you don’t. E.g. your CMS may be robust and compatible with your new design but you may need to optimize your navigation. Make a list of website elements that you need to change, you can keep, you need to remove and you need to add.

Redefining Goals

You may have designed your current website to simply act as an information portal for your potential customers. Redefine your goals based on how you expect the project to help you so that the web design company can redesign your site accordingly. Your goals could be to improve your web traffic, boost your online sales, increase your subscriber count, etc.

Redefining Target Audience

All businesses grow and change over time. You may have launched your site while providing products and services targeted to one market segment but added new products and services that target more segments. You need to redefine what your current target demographic looks like to create a design that appeals to them.

Researching Web Design Trends

The best way to update your website’s look and make it seem modern is to find out how other designers are designing their websites. You can narrow your list by doing a SWOT analysis of your competitor’s website so that you keep your new design relevant to your industry.

Updating Brand Style Guidelines

It’s important to maintain consistency throughout your website and other media (social media, print, etc.) to keep your design cohesive and build brand recognition. A few things you might want to update are your fonts, color scheme, logo, etc. If you don’t have a guideline, then create one.

Create Realistic Timetable

Modern web builders have made website designing a simpler and quicker process but designing a good website still requires some time because professional designers use codes to make the most out of web builders. You should consult the web design company in NJ to set a realistic timetable for your project.

Analyze User Journey

Modern designers pay a heavy emphasis on user experience because it is the deciding factor on whether the users will stay/revisit your site. You need to find out how they’ll use your website and why they’ll use it to improve your UX. You can do a few tests to find the answers.

Review And Refresh Content

Old websites tend to have content cluttered all over their pages but minimalism has become the new norm in web design. You don’t need to write over 400 words on every page, just write as much content as you need to explain what the page is about.

Redesigning

The redesigning process is similar to the designing process. It starts with wireframing where the designer builds the site’s layout. The wireframe allows you to find out weaknesses in the design before the next step, i.e. setting up the sample design. 

Developing

Once you approve the mockup, the developers code the designs to add functions to the theme.

Testing

You need to test the website on different devices and browsers to ensure that it works smoothly and loads quickly.

Launching

Once your new website performs satisfactorily on its test, you can ask your web design company in NJ to launch it and make it available to your visitors. You can conduct A/B testing to make improvements to your design. You need to develop digital marketing strategies to increase your website’s conversion rate.