Best Media Relations Tips From Public Relations Agency
Public relations has evolved a lot since its inception but despite the changes, it’s hard to imagine a PR campaign without some media coverage. After all, the public needs to be aware of what you are doing for the campaign to help you build a good relationship with them and nothing creates awareness like the media. It’s why the best public relations agency in Delhi tries to connect with as many journalists and influencers as possible. But with every business trying to get media coverage, building media relations isn’t as simple as mailing press releases to journalists. It takes time and effort to build a strong relationship with a journalist but is worth the effort. Tips To Build Media Relations Know Who Caters To Your Target Audience If you haven’t identified your target audience yet, then now is a good time to define them based on their demographics, likes, dislikes, etc. This will help you define a huge part of your PR campaign, especially which journalists to connect