Web Design Tips: What Should Your Website’s Homepage Have

Aerial Drone Videography In Denver

It doesn’t matter where you offer online tuition or professional aerial drone videography in Denver, you need a website to reach your audiences. And your site’s homepage is the first thing that most visitors see. They judge your business based on what they see. That’s why it’s important to include as much information on the homepage as possible to help them decide if they want to do business with you. Some elements that you must include in your business website homepage are your company logo, navigation bar, headline, introduction, CTA, features, benefits, testimonials, awards, photos, portfolio, blog highlights, footer, and resources.

Elements Your Homepage Web Design Must Include

1) Logo

Your company logo is the core of your brand and helps everyone identify you. You should place it at the top of the homepage to make it visible to all your customers. It should include a link to your homepage.

2) Navigation

An easy to use navigation system reduces bounce rates. Tell your web design firm in Denver about your pages’ hierarchy so that they can arrange it accordingly. Use a search bar if your site is content-heavy.

3) Headline

It’s the most important text on your website that grabs your reader's attention instantly and summarizes your business in a few words. You should add a subheading to support the headline.

4) Introduction

You can include a brief paragraph below the subhead that informs the visitor how your services can benefit them. Keep it short, simple and to the point. Avoid jargons. You can include keywords and internal links here.

5) Call To Action

A call-to-action urges your customer to engage with your company with action words like call now or sign up. Your primary CTA should be prominent. You can include multiple CTAs all over the page for different purposes.

6) Features

Tell your visitors what products and services you provide. Keep the text short and simple. You can use charts to organize them neatly and images to support them.

7) Benefits

Your content should talk less about what you do and more about what you can do for your customers. Include short information about how your features will benefit them.

8) Testimonial

People trust what others say about your business more than what you say about it. Good reviews act as your social proof. If some of your customers leave good reviews on review sites and your website, then include the best ones in the testimonial section.

9) Awards & Achievements

Clients are likely to work with successful businesses. If your business reached a milestone (100k+ clients) or received awards from prestigious organizations then showcase some of them on the homepage.

10) Photos

Most people think visually, so use images to showcase what you offer. You can also include short videos if you offer aerial drone videography in Denver. Optimize them so that they load quickly on all devices.

11) Portfolio

You can include a portfolio of work you have done to give visitors a sample of what you can do for them. You can divide the sample based on the industries your business has served. If you have some well-known clients, you can include them here.

12) Blog Highlights

If your website has a blog, then you can include the links to the latest ones or the most read ones on your homepage. It will help your content strategy and create more interest in your brand. If you run a blog or a news site, then include the latest articles from different sections.

13) Resources

Some visitors may want to learn more about your brand before doing business with you. Include links to white papers, videos, presentations, etc. to help them.

14) Footer

The footer acts like your mini-sitemap. It includes links to most (if not all) your links, your contact info, social media links, etc.

These are some basic elements that you must ask your web design firm in Denver to include on your website homepage. You should use responsive design to make your domain mobile-friendly.