The Different Types of Graphic Designs In The Digital World!

Do you have the passion, creativity, and eye for design that is required for a career in graphic design?  Working on many diverse and different types of graphic design projects from concept to completion offers various kind of graphic design services in Denver

With a variety of design specialties available. 

Though the designs often overlap, each type of graphic design requires a specific set of skills and design techniques. Many designers are specialized only in a single type; others focus on a set of related, similar types. 

Below are the most common types of Graphic designs!

Brand Identity and Logo Design

If you wish to step up your business online, the very first step is to get your website built through web design services in Denver. Once your site is fully built, the graphic designer specializing in brand identity and logos envision. The visuals are created with fonts and colors, logos are central to brand identity, requiring a unique selection and arrangement of colors, shapes, and designs that will be used to represent the brand on every platform, from websites to company buildings to advertisements. 

Web and Mobile Design

Designers majorly focus on two different types of graphic design areas. In this particular role, designers design the pages, layout, and graphics appropriately designed for the apps or websites, working closely with developers to ensure the feasibility and proper functionality of their designs. This involves planning the site’s or app’s navigation, structure, and user experience, creating continuity, order, and simplicity across all pages or screens. It is important to have a unique design for your website thereby enhancing its look. The more specialized roles within the web and mobile design include user experience design, user interface design, and information architecture. 

Marketing & advertising graphic design

The other type of graphic design services in Denver includes marketing and advertising designer who work with company owners, directors, managers or marketing professionals to create assets for marketing strategies. They might work alone or maybe being a part of an in-house or creative team. Designers can specialize in a specific type of media (vehicle wraps or magazine ads,) or creating a broad assortment of collateral for print, digital, and beyond. While traditionally print-centered, their role has grown to include more digital assets, especially for use in content marketing widely. Marketing designers require excellent communication, problem-solving and time management skills. 

User interface graphic design

A user interface (UI) is generally a broad term denoting how a user interacts with a device or application. The UI design is the process of designing interfaces to make them easy to use and provide a user-friendly experience. 

A UI includes all of the things a user interacts starting with the screen, keyboard, and mouse—but in the context of graphic design. Here the designer focuses on the user’s visual experience and the design of on-screen graphic elements like buttons, menus, micro-interactions, and more. It’s a UI designer’s job to maintain a  balance aesthetic appeal with technical functionality. 

Interactive or web designers also need to understand the technology which is involved in building the website and turn their designs into actual online experiences. 

Layout and Print Design

Designers involved in the layout and print design to find the perfect balance between text and graphics. The creative designs consist of both aesthetically pleasing and easy to read for magazines, books, newspapers, brochures, posters, and more. For layout and print, a graphic designer places the perfect set of imagery and the selection of font and typeface is of particular concern, especially when working with large amounts of text.