Digital Media Marketing Trends To Know About In 2020

It doesn’t matter what type of business you run, you need to invest in digital media marketing in Denver to reach your target audience online. At present, most people search for most services through the internet. To them, your online impression is your first and last impression so you need to make it a good one.



Over the years, the methods you use to build that impression have evolved. You need to keep track of these developments to identify and use the best strategies to promote your services. Most of these developments come from the need for user-friendliness, engagement, and conversions.

Choose Keywords With High CTR

The emergence of no-click searches has changed the way we do SEO and PPC. At present, if you search for answers to something, then there’s a good chance that you will find the answers on the search results as featured snippets or graphs without having to click the link. This makes it convenient for the user but inconvenient for those investing in digital media marketing in Denver.


Fortunately, no-click searches seem to focus on query-related searches like ‘what’s the baseball score’ or ‘how to paint a room’. You can ensure that your SEO/PPC strategies pay off by choosing keywords that have high search volume, low competition, and high click-through rates. A high CTR means that people are likely to click the link and take action.


Chatbots For Customer Service

Many companies ask their web development solution in Denver to include chatbots due to how convenient they make customer service. They are available 24/7, offer instant response to customers, and don’t need breaks or overtime pay. This could explain why some people prefer talking to a bot rather than a person.


The chatbot AI gathers data from interactions with customers and improves the way it communicates over time.


Self-Configuration Tools

People don’t search for general solutions for generic problems, they search for specific solutions to their problems. That’s why a web development solution in Denver would suggest that you add self-configuration tools to your website. These tools could include pricing calculators, design and build configurators, and customer onboarding tools.


These tools help your customer's research solutions to their specific problems. This results in more productive sales for your business.


Ultra Minimalist Navigation

According to studies, you have 15 seconds to grab your visitor’s interest. A text-heavy webpage and difficult to navigate system will bore the visitors into hitting the back button. To prevent this, a web development solution in Denver may develop an ultra-minimalist navigation system. It boils down to having fewer options but clear paths to choose between. Your visitors are likely to stay on the website that way.


Video Marketing

Video marketing is not just another option anymore. Every business owner needs to invest in video marketing because text-based content can’t compete with the former’s engagement, especially when it comes to selling products and services. People are watching videos more than ever and sharing them with others.


It also helps that it’s easier to watch a video than reading about a computer on mobile devices. You need to ensure that your video grabs the viewers’ attention in the first few seconds to get a good ROI on digital media marketing in Denver.


Personalized Email Marketing

Generic emails no longer work as they once would have. The messages need to be more personalized for the best results. It must be done to trigger an action from the receiver. You can trigger it based on actions like a user browsing through a certain product. The email could inform them of discounts or features to encourage sales.


Voice Searches On The Rise

As voice search technology improves, people rely more on it than ever before. When it comes to businesses, ‘near me’ searches are the most common, so you need to focus on local SEO. Long-tail search queries are also common for users seeking answers.


These are some emerging digital marketing trends of the year 2020 that you should be aware of. Use them well in your strategy to get the best results.


Summary - Digital marketing is an ever-evolving field. You need to be aware of the recent trends to ensure that your investment in digital media marketing in Denver gives you a good ROI.

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