Elements Every Restaurant Website Design Must Include

Over time, more and more restaurant owners are developing websites to connect with their customers online. It’s especially important when you consider that people rely on online orders more than ever, especially after the pandemic. When building a website design in New Jersey, you need to ensure that it’s user-friendly so that your customers find what they need.

There are many elements that you can add to your website. You need to ensure that each element you add has some function to avoid cluttering it. Here are some elements that every restaurant owner must add to their website:

Mobile-Compatibility

People rely on a mobile more than a desktop to search the net. Google has started indexing websites based on how user-friendly their mobile version is. So it’s a must for restaurants to have a mobile-friendly website design in New Jersey. You can start by making your website responsive and adding large tappable buttons with spaces in between. A sticky menu bar can also help with it.

Photos

Diners don’t just visit a restaurant for the food, they also want a good experience. Include high-quality photographs of your restaurant in day and night. Show your diners having a good time. Take Instagram-worthy pictures of your food, you can use them in your menu section to give your diners an idea of what they are ordering. But compress the pictures to prevent them from slowing the loading speed.

Contact Info & Timings

New customers want to know how to reach your place and when you’re open so that they can plan their dinner accordingly. You should include your address, contact number, email id and timings on the contact page, footer and other prominent places. An SEO firm in New York would suggest keeping this info consistent on your website, social media accounts and business listing profiles for better local searches.

You can also embed a Google map to give your diners real-time directions to your restaurant through the device they’re using.

Menu

A restaurant’s website is incomplete without its menu. You should include this section even if you change your menu often. You can include your main dishes to give your customers an idea of what you serve and make it easier for your SEO firm in New York to optimize your website for your main dishes.

You should type the items on the webpage instead of uploading PDF or images to make it easier for the search engines and the website’s mobile version. You can include the link to download the menu.

Online Ordering

The whole point in hiring an agency like Red Dash Media - Web Design & SEO Firm in NJ is to connect with your customers. An online ordering system makes it easier for your customers to place takeaway and delivery orders. If you have an ordering system, then you should include the link to it in prominent places as order online buttons. If you don’t, then create one or choose a food ordering vendor.

The best option is to create an ordering system on your website to bypass ordering vendors and make it easier for customers to checkout with the order. Do include as many payment options as possible for their convenience.

Online Reservation

If you offer reservations, then you should include a reservation form to make it easier for your patrons. Agencies like Red Dash Media - Web Design & SEO Firm in NJ suggest keeping the form as simple as possible. You should only ask for the necessary information like their contact number, number of guests, etc.

Info On Offers

If you’re running an offer or loyalty program, then you need to inform your diners about it online. Place banner ads on important pages or create landing pages. Define the terms and conditions clearly so that there’s no confusion when they try to avail of the offers. Allow customers to use promo codes when they place orders.

Links To Social Media Accounts

Social media creates a two-way communication channel between restaurant owners and diners. That’s why web design companies in NJ add social media buttons to the website. It’s advisable to add them to the side or bottom rather than the top so that your diners go through your website first. You can also add like and share buttons to your blogs to increase your reach.

Updated Web Content

It’s surprising how many restaurants keep their Valentine’s Day special offer running all the way until Christmas. You need to update your web content as soon as you change your menu, offers, etc. so that your customers don’t get confused.